Our Mission

Imagine if… is a global campaign and provocation to continue the work of Sir Ken Robinson, reimagining the parts of life we take for granted and that no longer serve us.

Our mission is to help individuals and organisations understand and harness their innate powers of imagination, creativity, and collaboration, to recreate the worlds that we live in.

Our purpose is to empower every person and every organization on the planet to imagine, reimagine, create and recreate.

"We’ve pressed pause on many of our social systems, it’s time to press reset on them as well.”

- Sir Ken Robinson, 2020

IMPACT REPORT Q1 2021

Check out our Impact Report for Q1 2021

Imagine if… is a global campaign and provocation to continue the work of Sir Ken Robinson, reimagining the parts of life we take for granted and that no longer serve us.

Our purpose is to empower every person and every organization on the planet to imagine, reimagine, create and recreate. See how we have begun making a difference this year’s Impact Report.

Read the Full Report

How to get involved

Here’s how to get involved…

1. Respond to the provocation

Your Imagine if… response can take any form that you wish. For example, it could be a video message, a painting or drawing, a spoken word piece or a dance performance. We leave the medium up to you.

Upload your submissions below. If you would like to respond on your social media channels, please use #weimagineif

We will feature some video submissions across the Imagine if… campaign and community.
#weimagineif

Upload your response

2. Put your content forward!

Like Imagine if… 2021, we are thrilled to offer availability in the Festival Schedule to feature your event and initiative. If you believe you are Creating a Future For Us All and have content you wish to show the world then we’d love to hear from you.

If you would like to put your initiative forward as part of the official Imagine if… Festival then please click the button below to fill out an event form so that we can take a look.

Upload your response

3. Join us for Imagine if… Feb 28th - Mar 3rd 2022

Inspired by Sir Ken’s observation that what separates us from other life on earth is our power of imagination – the ability to bring to mind things that are not present to our senses. It is imagination that allows us to create the world in which we live, rather than just exist in it. It is through imagination that we have both the power and agency to recreate it.

Please register your interest below for further information on where to watch, and stay tuned for our official line-up announcements on our social channels.
#weimagineif

Register